The FIA Formula E championship has revealed a naming rights sponsor for the first time, with global robotics, electrification and robotics company ABB joining the series. In what is a first for any top-level FIA single seater category, the series will now be known as the ABB FIA Formula E Championship.
Speaking at the formal announcement in London, Formula E CEO Alejandro Agag highlighted the matching goals of both Formula E and ABB as key to the new partnership.
“Our two companies are synonymous with pushing the boundaries of what is possible,” he said.
“With Formula E serving as a competitive platform for global car manufacturers and mobility providers to test and develop road-relevant technologies, both ABB and Formula E share the same vision of a future where electric mobility is the preferred form of transportation.”
“Today, two pioneers are uniting. ABB and Formula E are a natural fit at the forefront of the latest electrification and digital technologies. Together, we will write the next phase of this exciting sports activity and foster high-performance teams,” added Ulrich Speisshofer, CEO of ABB.
Among its over 70,000 control systems in operation around the world, ABB’s best-known projects include Solar Impulse – the first aircraft to successfully complete a solar powered flight around the world – and YuMi, a dual-armed robot which has even conducted Andrea Bocelli and the Lucca Symphony Orchestra.
The ABB FIA Formula E Championship will resume this weekend for the third race of the 2017/18 season, on the streets of Marrakesh, Morocco.
Image via ABB