F1 TV will set to roll out from the start of this season with fans gaining access to unprecedented coverage of the “new look” Formula 1 broadcast.
F1 TV is an over-the-top (OTT) internet streaming service that is geared to enhance the way fans around the world view and enjoy the season.
Fans will be offered commercial-free streaming of all sessions across each Grand Prix weekend with multi-language commentary and onboard cameras from all 20 drivers during the race.
Fans will have the ability to customise their viewing experience with split-screen onboard cameras or the live ‘world’ feed and a chosen onboard camera.
Die-hard fans can also catch up on press conferences, pre- and post-race interviews as well as live races of the supporting Formula 2, GP3 Series and the Porsche Supercup rounds.
Frank Arthofer, Director of Digital and New Business, Formula 1 said, “F1 TV subscription products are clearly and centrally aimed at our hardest core fans, and we are firm believers that while we are bringing a new audience to the sport, we must always remain focused on delivering products and experiences that serve the most avid F1 fans.”
The service will come in two priced tiers with F1 TV Pro offering the above and more with unique feeds no other platform has access to and multi-level personalisation. Pricing for F1 TV Pro will be offered on a monthly basis of US$8-$12 and annual rates will be priced according to the local market.
So far, the service will only be available through desktop browsers in limited markets that tend to have heavy commercial or no Formula 1 broadcast at all such as Germany, France, USA, Mexico, Latin American and others. This launch plan avoids it being in conflict – or in competition – with major broadcasters like SKY, who have multi-million-dollar deals for exclusively broadcast in territories such as the UK and Italy.
Likewise, Australian fans will be without the service for now. Through Foxtel, SKY offers every session live with qualifying and the races ad-break free in HD on their subscription platforms.
F1 will look to phase the service in the future to mobile and TV Apps on Apple, Android and Amazon.
“Our objective with F1 TV is simple,” Arthofer added. “[To] provide these fans with the best available service to watch live Grands Prix and provide them with the best sports OTT customer experience in the world.
“Live streaming video is an exciting space changing almost daily. We are beginning on the journey to build a cornerstone of our digital transformation.”
A low cost, non-live option will also be available to fans with F1 TV Access, similar to the F1 Access subscription fans can hold now. The cheaper option will be available on a near-global basis at launch with F1 TV and Pro.
The service includes live race timing data, radio commentary and extended highlights of each session from a race weekend. Fans will also have long awaited access to a range of archive video content from the historic archive owned by Formula 1.
Image via LAT Images
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