Formula 1’s fan engagement continues to grow with the announcement of a live Formula 1 show to be exclusively broadcast to Twitter users starting at the upcoming Spanish Grand Prix.

Throughout the European leg of the 2018 season, Formula 1 – through its Twitter account @F1 – will transmit a live post-race show hosted by Will Buxton (pictured above) alongside big F1 names reviewing the dramas on track and what the drivers said in the paddock after the chequered flag.

The World Champion of 2016, Nico Rosberg, is already confirmed to be featuring on post-race shows throughout the year.

“It is good to see the new direction of F1 across digital, as a key channel to engage with fans and future fans of the sport,” explained the retired German driver.

“I was delighted to join this programme when F1 asked me to participate. I love F1 and I believe that we can grow the sport through digital engagement. The Twitter live show is a terrific step forward.”

Fans will be able to engage during the show available to ask questions and provide comment with the 3.5 million people who currently follow Formula 1 on Twitter.

“On the heels of the of [the] F1 TV launch announcement, we are thrilled to announce a new initiative aimed at expanding our fan engagement and monetization strategy on Twitter,” said Frank Arthofer, Director of Digital of Formula 1.

“Twitter came to us early on with an emphasis on co-producing original live content to extend the race weekend dialogue. Given how well their platform caters to driving conversation around global live events, the strategic fit was perfect; we’re thrilled to be partnering with them on this show in 2018.”

Since Liberty Media’s takeover at the start of 2017, Formula 1’s popularity has raised rapidly on Twitter and other social networking platforms as its new owners have sought to aggressively rebrand the sport in the post Bernie Ecclestone era. Approximately 13 million unique Twitter users tweet #F1 across a Grand Prix weekend.

Image via LAT

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Luke McCullough

Melbourne Based - 17 Grand Prix attendances and counting in Australia, Singapore, Canada, France, Austria and Great Britain.