Telecommunications provider Superloop will become the Adelaide 500’s brand new naming rights partner in an announcement to sponsor the South Australian motorsport event for 2019 and beyond.

The news came after organisers at the Adelaide 500 failed to find a title sponsor for the Supercars season-opening event at the start of this year’s championship earlier in March.

Superloop becomes only the third company to sponsor the Adelaide 500 in its 20-year history filling the shoes of longtime partner Clipsal who fans colloquially recognised the event as “Clipsal” in recent time.

“We are extremely pleased to welcome Superloop as naming rights partner, for the Supercars spectacular season opener,” said David Ridgway, South Australian Minister for Tourism.

“The Adelaide 500 is a much-loved event on the South Australian events calendar and this multi-year deal provides an opportunity to grow the event further – we look forward to working with Superloop to deliver a sensational festival of motorsport and entertainment.”

The delay in finding a new title sponsor halted the release of tickets with Friday’s announcement marking the start of ticket sales for the four-day weekend next February.

On-track entertainment will once again be at a premium next year as the racing line-up was also confirmed on Friday, with the weekend to feature another four days of adrenaline-filled action. The opening Supercars round will be supported by the feeder Dunlop Super2 Series, ECB SuperUtes, Porsche Carrera Cup plus fan favourites, Touring Car Masters and Aussie Racing Cars.

Audi’s R8 Le Mans Cup will also make a return appearance in Adelaide featuring identical GT3 and GT4 Audi R8 machines as the Asian touring car championship enters its eighth season.

The Audi R8 LMS Cup will once again open its 2019 season at the Adelaide Street Circuit

Organisers of the 2019 Adelaide 500 promise many more exciting announcements, including three soon to be announced bumper concert line-ups, as the countdown to February begins.

The Superloop Adelaide 500 will take place from to 28th of February to the 3rd of March 2019. Tickets for the Supercars season opener are now on sale through their official website.

Images via Superloop Adelaide 500 and Audi Sport

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Luke McCullough

Journalist at MotorsportM8
Melbourne based and Australian Grand Prix enthusiast with over 10+ years of attendance.
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