McLaren has brought in former Porsche LMP1 programme Team Principal Andreas Seidl as their new Managing Director of Formula 1.
The 43-year old will step into a newly created position reporting directly to Zak Brown, CEO of McLaren Racing.
The German holds previous experience in the Formula 1 Paddock working with BMW Motorsport from 2000 to 2006 and then BMW Sauber for an additional three years after.
“This is an enormous privilege and challenge,” prompted Siedl, “I am ready and committed. “To have an opportunity to contribute to the McLaren legacy is extremely special and inspiring.”
“McLaren has the vision, leadership and experience but, most importantly, the people to return to the front, and that will be my absolute focus and mission. I can’t wait to join the team and begin working with my colleagues at McLaren, our partners at Renault and, of course, Carlos and Lando.”
The new role is McLaren’s answer to their current performance slump. Along with their three dreaded seasons with Honda, McLaren was still yet to prove their fight with new power unit partners Renault in 2018 struggling to keep pace with the similarly-powered factory Renault and Red Bull Racing squads.
“It is another important step in our F1 performance recovery plan and long-term commitment to F1,” added Brown. “We are delighted that Andreas is joining McLaren to lead our F1 technical and operational programme. This is a significant appointment for us on two fronts.
“Andreas is a highly capable leader with a track record of success in everything he has been involved with, and I look forward to working with him.”
Images via McLaren