Mercedes AMG has launched their 2019 campaign with a striking new livery putting more emphasis on the “Silver Arrow” name.

The reigning world champions revealed renderings of their new product plus shots taken of Valtteri Bottas taking the Mercedes AMG F1 W10 EQ Power+ for a spin at the Silverstone Circuit.

Valtteri Bottas shaking down the Mercedes AMG F1 W10 EQ Power+ at Silverstone.

The Silverstone running was used for filming and as part of an optional 100km demonstration allowance before the first pre-season test in Barcelona next week.

Mercedes AMG F1 CEO and Team Principal, Toto Wolff explained the fresh start taken with new regulations on the horizon and a reset back to zero points.

“The 2019 season will be a new challenge for all of us. The regulations have changed quite substantially. We have to start from scratch, we need to prove ourselves again – against our own expectations and against our competitors.

“We start the season with zero points, so we’re taking nothing for granted and there’s absolutely no feeling of entitlement to be at the front. In fact, with the regulation change for the new season, every team can have a shot at the title and we’re seeing all of them as a potential threat.”

“We’re eager to hit the ground running in Barcelona, to benchmark ourselves against our own simulations and see if our predictions materialise on track,” he furthered.

“We will focus on ourselves, building up performance and hopefully be ready when the first really competitive session starts on Saturday in Melbourne.”

Mercedes share the busy reveal date with Racing Point and Red Bull Racing who are set to release their 2019 challengers later today.

Images via Mercedes AMG F1

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Luke McCullough

Melbourne Based - 17 Grand Prix attendances and counting in Australia, Singapore, Canada, France, Austria and Great Britain.