Goodyear, one of the world’s most famous and successful tyre brands is returning to racing in 2020 as the FIA World Touring Car Cup’s official supplier.
Having made its eagerly anticipated return to international motorsport in the summer, Goodyear has been confirmed as the WTCR’s exclusive supplier under a three-year agreement with the FIA and series promoter Eurosport Events.
Goodyear will transfer its racing heritage and expertise to the WTCR – the leading international touring car series – which is gearing up for the 2020 season on the back of last weekend’s thrilling super-finale in Malaysia, where Norbert Michelisz claimed the title in the 30th of 30 races after a dramatic four-way battle for glory.
“We are excited to be joining Eurosport and the FIA by becoming the official tyre supplier for the FIA WTCR,” said Mike Rytokoski, Vice-President and Chief Marketing Officer, Goodyear Consumer Europe.
“This complements our recent comeback into global motorsport through the FIA World Endurance Championship. It allows Goodyear to connect with fans in a wide range of countries, and also prove the performance of our Goodyear Eagle F1 SuperSport range of racing tyres.”
François Ribeiro, Head of Eurosport Events, added: “Following the FIA World Motor Sport Council vote we welcome Goodyear to the WTCR family. At the same time, we thank Yokohama for its unwavering support of WTCR – and the FIA World Touring Car Championship before that – and the expertise and professionalism it brought to the series over the last 14 years. We wish the company and staff well for their next challenge.
“Goodyear has a long and successful history in motorsport and we are very proud it has chosen the WTCR as an international racing flagship. Discovery and Goodyear will be very active together all year long to reconnect that iconic brand into the racing community with quality content and a full range of very creative activations. We have no doubt that Goodyear will be a first-class partner on the technical and marketing fronts of WTCR.”
Text via FIA WTCR Media.